About

YOU HAVE ARRIVED AT YOUR DESTINATION!

WELCOME TO THE WORLD'S FIRST HOOPERMARKET! 

Our Philosophy: We believe that every girl around the world deserves to own a fabulous pair of hoops.  Our Mission: To create a One-Stop Hoop-Shop for every girl and woman who has her ears pierced, irrelevant of her background, culture, religion or country of birth. We are delighted to announce the online and instore arrival of our comprehensive selection of huggie and hoop earrings.real silver hoops

Our #1 Rule: MADE IN ITALY, the land of craftsmanship, fabulous taste, style and design.


Our Collections: lots of sizes for lots of different personal styles & occasions - corporate, lunch-time, party-time, gym-time, holiday time, day through to evening - our collections showcase timeless, featherlight, excellent quality teeny huggies through super size gypsy hoops. All of our producsts are made using 925 sterling silver, with 18 karat gold or rose gold plating.

Our History: The brand was launched because customers were raving about our bigger sister's hoops - GEORGIANA SCOTT. - soon realising that hoops needed a home of their own. Regular customers often call Georgiana the 'Queen of Hoops', returning for the pain-free, premium quality hoops without the premium price tag.

real silver hoops by the hoop station

Do keep checking out our regularly updated collections, for a combination of style and functionality for all ages.