The Hoop Station is a London-based jewellery brand founded by Juliet Rowe, dedicated to one iconic essential: the hoop earring.

Here she can be seen wearing her oversized sparkly rose gold hoop stack.... because, well why not!?

Our Philosophy

We believe in the power of a single, timeless accessory. Our mission: to create beautifully made, fine jewellery quality hoops that feel as good as they look. 

Struggling to find your hoop size? Check our size guide here

Whether you're dressing up or winding down, your hoops should move with you. Lightweight, elegant and effortless styles.

We’re here to guide you on which hoops to wear. We believe it's every woman's right to own great hoops! 

Our collections are so light to wear, you'll never want to take off.

Each pair of earrings has been designed in London, made in Italy using sustainable 925 sterling silver, plated with gold, rose gold or rhodium, light as air for all day wear.

Available in diameters, Extra Small to XXL / oversized, we offer the perfect fit for every individual style 

Why Hoops?

• Because they go with everything; classics that are always in fashion

• Because they lift your mood

• Because they always come back (unless your bestie or daughter “borrows” them)

Juliet launched The Hoop Station in 2014

(a diffusion line for her mother's jewellery label, Georgiana Scott) with one belief: that jewellery should be effortless, feel amazing and stand the test of time.

Oh and that she believed that hoops deserve a home of their own.