The Hoop Station is a London-based jewellery company founded by Juliet Rowe. The brand is dedicated to one iconic essential: the hoop earring.

Here she can be seen wearing her oversized sparkly rose gold hoop stack.... because, well why not!?

Our Philosophy

We’re here to guide you on which hoops to choose each day. We believe that it is every woman's right to own great quality hoops.

Our mission is to create beautifully made hoop earrings with a fine jewellery finish, that feel as good as they look. 

Struggling to find your hoop size? Check our size guide here

Whether you're dressing up or need a casual pair, your hoops should move with you; lightweight, elegant and effortless, and perfect for your faceshape, jawline, features, complexion and style.

Our collections are so light to wear, you'll never want to take them off!

Each pair of earrings has been designed in London and made in Italy in 925 sterling silver, plated with gold, rose gold or rhodium, light as air for all day wear.

Available in diameters, Extra Small to XXL / oversized, we offer the perfect fit for every individual style 

Why Hoops?

• Because they go with everything; classics that are always in fashion

• Because they lift your mood

• Because they always come back (unless your bestie or daughter “borrows” them)

Juliet launched The Hoop Station in 2014

(a diffusion line for her mother's jewellery label, Georgiana Scott) with one belief: that jewellery should be effortless, feel amazing and stand the test of time.

Oh and that she believed that hoops deserve a home of their own.