About The Hoop Station
My mission? To redefine the 'staple hoop'.
Hi, I'm Juliet, founder / Queen of Hoops.
Welcome to our one stop shop for great hoops that you’ll wear on repeat.
As effective as a great hair cut or phenomenal lipstick, I take the classic hoop earring and mix it up each season.
Classic, elegant, versatile, the hoop earring is a simple touch that finishes the outfit and works its magic every time. I launched The Hoop Station in 2014 at Fenwick of Bond Street as a diffusion line to Georgiana Scott, when I took over my mother's 1991 label in 2012.
We are dedicated to having excellent customer relationships, providing a personal service and premium quality, Italian-made earrings.
My No.1 thrill? Getting hoop haters hooked on hoops !
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Classic Collection
Original (+best-selling) collections since the launch of the brand (2014)
Juliet's favourite SS24 hoops
- A touch of Italian luxury
- 2-Tone & Multi
8 products
18 products
Juliet's New Season Pick
“I got to meet Juliet in person who is very helpful and in touch with all of your jewellery requirements!
