Wholesale Enquiries

      In 2014, THE HOOP STATION was born:

A dedicated home for Italian-made, real silver hoops & huggies

THE HOOP STATION is part of Georgiana Scott, the London jewellery label established in 1991 and dedicated to understated, accessible sterling silver collections.

Launched by Juliet Rowe, the founder's daughter who regularly worked on the shop floor, she quickly realized customers were raving about the quality and lightness of the hoop earrings! The interesting part? Many of these (discerning) shoppers told her they didn't want their friends to know where their hoops were from. They were keeping the hoops a secret!!



Juliet decided that the hoops needed a home of their very own and that,

"every female around the world - WHATEVER HER AGE - deserves a fabulous pair (or pairs) of quality hoops!

All of our products are made in 925 silver, plated with 18 karat gold or rosegold. 

Each earring is featherlight for maximum comfort, for all day wear with no pain. 

Made in Italy - the land of craftsmanship, great style, discerning and design. 

Choose from a variety of sizes, finishes and styles in

all 3 x colourways: silver, gold and rose gold.


THE HOOP STANDS for retailers:

The large stand fits 25 x pairs of hoop earrings or huggies

The small stand fits 14 x pairs of hoop earrings or huggies

Hoops + Pouch + Shopping Bag


Pain-free, premium quality hoops without the premium price tag.


For wholesale enquiries, please call or email us:

+44(0) 203 973 8985



Flat 135, Wymering Mansions, Wymering Road
London W9 2NF