About Us

Welcome to THE HOOP STATION, your very own Hoop Boutique

THE HOOP STATION is part of Georgiana Scott Jewellery, our mother label.
We believe that every female around the world deserves a pair of fabulous, premium quality, real silver, nickel-free, featherlight hoop earrings!

Rule #1: 'Made in Italy' is our number one hard & fast rule; after all, Italy is the land of craftsmanship, incredible taste & quality, style and design.
Enjoy browsing our collections which include a great range of sizes and finishes for all ages and personal styles. Choose from teeny tiny huggies through to XL hoops - for any occasion; corporate, party-time, gym-time, beach time. 

All of our products are made using 925 silver and gold plated with 18 karat gold or rose gold.

Our History: Georgiana Scott is our mother label, one of London's original boutique brands launched in 1991. Our diffusion line - THE HOOP STATION - was launched in 2012 by the daughter of the founder, following lots of regular customers praising her for the quality and lightness of her hoops. We quickly realised our hoops needed a curated home of their own. Regular customers often call Georgiana the 'Queen of Hoops', returning for the pain-free, premium quality hoops without the premium price tag