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About

Juliet

I'm Juliet, the founder of The Hoop Station.

We are your one-stop-shop for classic hoop earrings.

The Hoop Station is a hoopermarket specializing in hoops in every size. Whether you're looking for everyday staples or statement hoop earrings, we have a pair for any occasion.

Step inside, explore our collections, and let's elevate your hoop style together. Much like getting a new haircut or finding the perfect shade of lipstick, hoops make everyone feel great! I take the classic hoop earring and mix it up each season. Popping on a pair of hoops finishes the outfit, like magic, every single time.

We launched The Hoop Station label at Fenwick (Bond Street), as a diffusion line to Georgiana Scott Jewellery, my mother’s cherished label est. 1991, which I proudly took over in 2012. We are dedicated to building excellent customer relationships with lots of laughter along the way.

After all, hoops are an essential daily add-on. It's actually crazy how they can spark conversations with complete strangers!

Step inside, explore our collections and let’s add a touch of sparkle to your everyday style.