About Us


the world's only Hoop Boutique!


We believe that every female around the world - of any age - deserves a pair of
premium quality, real silver, nickel-free, featherlight hoop earrings....
real silver hoops, made in italy, georgiana scott, the hoop station
Rule #1: 'Made in Italy' is obligatory; after all, Italy is the land of discerning style & fantastic quality and design.
Collections include a great range of sizes and finishes, for every age and individual style; teeny tiny huggies through to medium and XL sizes.
A hoop for every occasion; brunch-hour office-time, party-time, gym-time, beach time. 
Our products are made in sterling silver and plated with 18 karat gold or rosegold plating.

Our History: Georgiana Scott is our mother label, London's original boutique brand established in 1991. THE HOOP STATION is the diffusion line of Georgiana Scott Jewellery.
THE HOOP STATION was launched in 2012 by the founder's daughter - Juliet - following their regular customers constantly praising the quality and lightness of the hoop selection. 


 "Customers kept returning for our pain-free, premium quality hoops without the premium price tag. We quickly realised our hoops needed a hoopy home of their very own", Juliet Rowe 


  Contact us:

info@thehoopstation.co.uk tel: +44(0) 203 973 8985 

Find your nearest Hoop Station here

Studio 4, The Courtyard
100 Villiers Road, London NW2 5PJ