Subscribe for 15% off Hoops!

This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.
Frame Your Face! Find Hoop Earrings to Flatter Your Jawline

Lost a Hoop ? Order A Single Hoop!

Subscribe for 15% off 1st order

Italian-made, Hypoallergenic Hoops

2nd Order: 20% off

About Us

My mission? To redefine the 'staple hoop'. 

Hi, I'm Juliet, founder / Queen of Hoops.
Welcome to our one stop shop for great hoops that you’ll wear on repeat.
As effective as a great hair cut or phenomenal lipstick, I take the classic hoop earring and mix it up each season.
Classic, elegant, versatile, the hoop earring is a simple touch that finishes the outfit and works its magic every time. I launched The Hoop Station in 2014 at Fenwick of Bond Street as a diffusion line to Georgiana Scott, when I took over my mother's 1991 label in 2012.

We are dedicated to having excellent customer relationships, providing a personal service and premium quality, Italian-made earrings.

My No.1 thrill? Getting hoop haters hooked on hoops !

Hoop Ceo


No more products available for purchase