Our Story
Founded by Juliet Rowe, the brand was launched at Fenwick Bond Street as a diffusion line to Georgiana Scott Jewellery (est. by her mother in 1991) which Juliet proudly took over in 2012.
We appreciate the little things in life; the tiny extra sparkle or everyday basic essentials that give us our daily boost. Our speciality is hoops in a choice of gold, silver or rose gold in an assortment of sizes and finishes. Whether you're looking for everyday staples or statement earrings, we have a pair for everyone, for any occasion.
About us
Juliet's favourite SS24 hoops
- A touch of Italian luxury
- 2-Tone & Multi
Juliet's New Season Pick
“I'm slow to the party and have only just found the The Hoop Station - I ordered online with Juliet and I'm glad I have - it's been such a positive online shopping experience. Juliet has been a delight to deal with, quick to respond, a no fuss problem solver and an all round brilliant retail experience. She went the extra mile👌🏼 Not to mention the hoops are great of course. Thank you very much and I will recommend to all!
Order A Hoop Ruler
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