About us

Meet the Founder 

Juliet Rowe believes that much like getting a new haircut or finding the perfect shade of lipstick, hoops make everyone feel great! Her passion for everyday jewellery is evident in her brand as it has gone from strength to strength, from being worn by celebrities including Tess Daly, Gillian Anderson and Hannah Waddingham to featuring in fashion magazines such as Grazia and the Sunday Times Style.   

Taking inspiration from the classic hoop, Juliet always enjoys mixing up the collections each season. Like a little bit of magic, popping on a pair of hoops puts a finishing touch to the outfit, every single time.

Welcome to our Hoopermarket, your one-stop-shop for classic hoop earrings.

Everyday Essentials, Redefined

Founded by Juliet Rowe, the brand was launched at Fenwick of Bond Street as a diffusion line to Georgiana Scott Jewellery (est. by her mother in 1991) which Juliet proudly took over in 2012. 

We appreciate the little things in life; the tiny extra sparkle or everyday basic essentials that give us our daily boost. Our speciality is hoops in a choice of gold, silver or rose gold in an assortment of sizes and finishes. Whether you're looking for everyday staples or statement earrings, we have a pair for everyone, for any occasion.