Our Story - The Hoop Station
The simple act of popping on a pair of hoops = feel good + look good immediately!
I took over Georgiana Scott Jewellery following my stepfather's passing in 2012.I soon realised the hoop earrings needed a space of their own and in 2014, The Hoop Station was launched as a diffusion line. Initially a fun concept, it is now my core business.
My passion for sparkles was acquired as a youngster. Jewellery was always sprinkled over our kitchen table in my childhood home.
My previous careers were in television and public relations. As a teenager I worked at Harrods in the jewellery department, read Spanish / Italian at Leeds University, lived in Chile and Italy, travelled to India + South East Asia. Experiencing different parts of the world + meeting people from all walks of life was invaluable.
I still spend time on the shop floor, engaging in conversations, rather than simply the ‘hard sell’, often gaining insights into what the shopper is actually looking for.
I had a career in PR (agency + freelance) in fine jewellery and watches (Boodles, Theo Fennell, Dior Watches, Lalique Joaillerie). From my mother’s style to my step-father’s training, meeting editors & hosting events, I am aware of the difference between what is commercial and what is pressworthy, ie. what a customer actually buys and what a journalist would feature
I encourage customers to believe in the power of a piece of jewellery, whatever their age + individual style. It doesnt have to break the bank to have a huge impact! It's amazing how a simple accessory can elevate one's mood + look.
With hoops of love,
Juliet x
